Visual Communication Books: Visual Persuasion: The Role of Images in Advertising (9780803972469) By Paul Messaris

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Visual Persuasion: The Role of Images in Advertising
  • Title: Visual Persuasion: The Role of Images in Advertising
  • Author: Paul Messaris
  • Publisher: Sage Publications
  • Published Date: January 1997
  • ISBN: 9780803972469
  • Pages: 320
  • Format: Paperback
  • Price:   United Kingdom   USA
 The Book
  • Exploration of unique aspects of advertising
  • Analyzes a variety of commercial, political, and social issue advertisements
  • Separate chapter examines the role of pictures in cross-cultural advertising
  • Recommended for upper-level undergraduate students and graduate students in communication and media studies
  • Contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising
The Author

Paul Messaris - Professor of Communication, The Annenberg School for Communication, University of Pennsylvania. Taught at Queens College, CUNY and at Annenberg. Teaches and does research in the area of visual communication. Publications have dealt with viewers' interpretations of images. "Visual 'Literacy': Image, Mind, and Reality,". Winner of the National Communication Association's Diamond Anniversary Book Award in 1996
Inside the Book
  • Introduction
  • A Theory of Images in Advertising

    • PART ONE: IMAGE AS SIMULATED REALITY

  • Pictures and Reality
  • Visual Form and Style
  • Can Pictures Bridge Cultures?

    • PART TWO: IMAGE AS EVIDENCE

  • Visual Truth, Visual Lies

    • PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION

  • Editing and Montage
  • Showing the Unspoken
  • Epilogue
  • Ethics of Visual Persuasion

Buy:   United Kingdom   USA

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