Product Design Books: The Fundamentals of Product Design (9782940373178) By Richard Morris

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The Fundamentals of Product Design
  • Title: The Fundamentals of Product Design
  • Author: Richard Morris
  • Publisher: AVA Publishing
  • Published Date: June 2009
  • ISBN: 978 2 940373 17 8
  • Pages: 184 pages, 200 colour images
  • Format: Paperback
  • Price:   United Kingdom   USA
 The Book
  • Teaches students the key principles and processes of product design
  • Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research
  • Accompanied by interviews with industry professionals and examples of work from talented designers around the globe
  • Furnishes students with a full understanding of the essential principles of product design, before going on to explore specific key areas in detail
  • An essential introduction to the field of product design
The Author

Richard Morris - Worked as a designer in Australia and London on projects ranging from light fittings to cooker hoods, point-of-sale fixtures and train seating. Later worked as a troubleshooter for GEC Alsthom Turbine Generators. On completion of a Masters degree in Business Administration, he ran his own business for seven years and worked with new business start ups in energy saving and in innovative crafts. Now head of the Centre for Design Technology at the University of Brighton, UK.
Inside the Book

    Product Ideas

  • Imagination
  • Case study: Wayne Hemingway
  • People's needs
  • Case study: Mathew White
  • Chapter summary

    • The Product Brief

  • Defining needs
  • Case study: Emmanuel Laffon de Mazieres
  • Market trends
  • Case study: Luigi Colani
  • Product requirements
  • Case study: Jonathan Live
  • Chapter summary

    • Design Solutions

  • Meeting needs
  • Case study: Droog
  • Concept development
  • Case study: Josef Cadek
  • Functionality
  • Case study: d3o
  • Chapter summary

    • Production

  • Development
  • Case study: Tom Dixon
  • Manufacturing
  • Case study: Assa Ashuach
  • Operations
  • Case study: Salter Housewares
  • Chapter summary

    • The Marketplace

  • Preparing to sell
  • Case study: Sir James Dyson
  • Marketing
  • Case study: Vertu
  • Chapter summary

  • Conclusion
  • Further resources
  • Acknowledgements
  • Working with ethics

Buy:   United Kingdom   USA

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