• Offers an overview of the typefaces available today
• Practical guide to using type as a meaningful element of design in all mediums
• Providing an essential grounding for readers from students to professionals
• Takes the reader through the history of language and writing systems, invention of movable type and the evolution of the digital systems
• Provides an overview of the variety of typefaces available
• Practical guide to using type as a meaningful element of design in all media

Definition

• Introduction
• What is typography?

Function

• Typography and language
• Language: the spoken system
• Language: the written system
• Grammar
• The lexicon
• Communication theories

Form

• Towards a 26-letter alphabet
• Towards upper and lower case letters
• The development of type forms
• Classifying and describing typefaces
• Sources and patterns

Manufacture & design

• Type is not lettering
• Hand punch cutting and movable metal type
• Mechanical punchcutting and composition of metal type
• Phototypesetting
• Beyond the physical: digital type setting

Structure

• Approaches to design
• Designing with type in two dimensions
• Structuring a design: grids
• Typography in time: film and new media

Conventions

• The styling of details within text
• British and US Macintosh keyboard map for ISO Latin set I
• British and US Windows 95/98 keyboard map for ISO Latin set I
• Glossary
• Timechart of pype designers part 1
• Timechart of pype designers part 2
• 1900 to present
• Further reading
• Who's who of designers in this book
• Paper sizes
• Index
• Picture sources & credits
• Acknowledgements
• Dedication

Buy:   United Kingdom   USA