• Colour is such a important part of graphic design and designers need the most up to date and fundamental information on the subject and have the tools needed to use color effectively
• This book provides readers with the vital information needed to apply color creatively and effectively to their design work
• Receive guidance on talking with clients about color and selling color ideas
• Science behind color theory is also explained in easily understood language
• Case studies are included to show the effects some color choices had on both their clients and consumers

• Introduction
• What is color?
• Color theory
• Color meaning
• Ten rules of color
• Color systems
• Color talk
• Case studies
• Gallery
• Glossary
• Directory of contributors
• Bibliography
• Web resources
• About the authors

Buy:   United Kingdom   USA