Graphic Design Books: The Fundamentals of Graphic Design (9782940373826) By Gavin Ambrose, Paul Harris

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The Fundamentals of Graphic Design
  • Title: The Fundamentals of Graphic Design
  • Author(s): Gavin Ambrose, Paul Harris
  • Publisher: AVA Publishing
  • Published Date: November 2008
  • ISBN: 978 2 940373 82 6
  • Pages: 192
  • Format: Paperback
  • Price:   United Kingdom   USA
 The Book
  • Offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines, media and processes
  • Covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion
  • Examines the broader implications of graphic design, including social responsibility, its role in art and its future
  • Places graphic design in its socio-historical context, discussing its influences and development
  • Includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough
  • Ideal guide for anyone starting out or seeking a role in the world of graphic design
The Author

Gavin Ambrose - Practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. Written and designed several books on graphic design, branding and packaging.

Paul Harris - Studied at the London College of Communication and has gone on to become a freelance writer and editor. Works appeared extensively in magazines and journals including style bible Dazed & Confused.
Inside the Book
  • Graphic design as a discipline
  • Influences and creative elements
  • The graphic design process
  • Delivering the message
  • Procuring work
  • The production process
  • Appendix
  • Glossary
  • Index
  • Acknowledgements

Buy:   United Kingdom   USA

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