• This book is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination
• Inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories
• Material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery
• Ultimate guide to visual awareness that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected
• Book does not set out to teach lessons but full of wisdom and insight collected from all over the world
• Distils a lifetime of reflection and observation by one of the world's foremost designers

Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.

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