• Comprehensive introduction to the process of researching and creating fashion design
• Guides the reader through the essential stages of research in order to design an in-depth, innovative and creative fashion collection
• Examines the many avenues for research and the need to set a theme, concept or narrative to your collection
• Explores elements such as the brief, and the constraints it can place on the research and design process
• Explores the importance of the target market and understanding the different levels and genres of fashion
• Development is explained and communicated through a series of structured stages
• Many case studies and examples of work by contemporary fashion designers

Introduction
How to get most of this book

Research: What and Why

• What is a brief?
• Types of Brief
• What is research
• What is its purpose?
• What should research contain?
• Brainstorming

Where do you Find research?

• Choosing a theme or concept
• What are primary sources?
• What are secondary sources?
• Sources of inspiration
• Designer case studies

How to Compile your Research

• The sketchbook
• Drawing
• Collage
• Juxtaposition
• Deconstruction
• Cross-referencing
• Analysis of research
• Focus on key elements
• Mood, story and concept-boards
• Examples of layout and composition

Three Dimensional Approach to Research

• Model and drape
• Fibre and fabric qualities
• Recycled garment manipulation

Designing from your Research

• Bridging the gap
• Design development elements
• Ideas generating exercises
• Development and refinements of individual garments
• Selecting and editing your ideas to form a collection

Communicating your Ideas

• Sketching and design drawing
• Templates
• Collage
• Working drawings
• Art materials
• Layout and composition
• Illustration
• Conclusion
• Glossary
• Bibliography
• Useful Resources and Canon
• Acknowledgements and Picture Credits
• Working with Ethics

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