BA (Hons) Fashion Communication and Promotion | University of Huddersfield

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The UK designer fashion industry has an enviable reputation for innovative and original approaches to fashion across a wide range of different products. The promotion of these items relies upon the creative use of media involving sophisticated communication techniques. This course provides you with an opportunity to both learn and understand marketing, promotion, fashion public relations, fashion writing and branding, analysing case studies of successful and profitable promotion campaigns. You’ll combine expertise in fashion, communication and promotion in order to work in all aspects of the fashion industry.

  • Campus: Huddersfield
  • Duration: 3 years full-time / 4 years sandwich
  • Placements: There is the opportunity to take a placement year after Year 2. Examples of placement providers include Anna Sui, New York; Paul Smith, London; Addidas Press Office, London; Stella McCartney Marketing, London and Jimmy Choo Press Office, London.
  • No of Places: 35
  • Designation: BA (Hons) Fashion Communication and Promotion
  • Start Date: September

You’ll work closely with fashion design, and some modules have opportunities to participate in live sponsored projects. Optional fieldwork trips take place to major cities as well as visits to trade shows such as Premiere Vision in Paris. UoH strongly recommend that you take the option of a placement year in industry. This year is invaluable as it builds confidence and also provides that vital element of relevant experience which is attractive to employers.

Career Opportunities

There are worldwide employment opportunities related to marketing, fashion journalism, fashion PR, advertising and promotion.
Admission Requirements & Selection

Specific requirements for this course are normally one of the following:

  • Successful completion of a foundation course in Art and Design.
  • 280 points gained at GCE awards or Advanced Vocational Certificate of Education (AVCE) A level or equivalent.
  • An EdExcel/BTEC National Diploma with a distinction and merits in a relevant subject.
  • Passes in GCSE Maths and English at grade C or above are also required.
  • In addition to the above, strong emphasis will be placed on your verbal communication skills during the interview.
Course Structure

Year 1

  • Reading and Writing Fashion
  • Introduction to Fashion, Communication and Promotion
  • Introduction to Digital Technologies and Print Production
  • Fashion Culture, Business and Marketing
  • Fashion Industry 1

Year 2

  • Fashion Writing, Theory and Practice
  • Fashion Communication and Promotion Management
  • Integrated Marketing Communications
  • Global Consumer Issues
  • Fashion Industry 2

Year 3 sandwich

  • Optional Work Placement (UK or abroad)

Year 3 full-time/Year 4 sandwich

  • Advanced Fashion Promotion
  • Creative Industries Professional Case Study
  • Fashion, Media and Promotion Major Project
  • Project Management Communications

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