Brand Development aims to develop the analytical, strategic and creative thinking processes together with the skills related to brand creation, identity, positioning and marketing.

Graduates from design, business and media programmes can take this opportunity to gain true insights and skills in the development of successful brands. Design and business procedures are brought together to interact in a positive and productive way to simulate best practice in organisations committed to brand creation and development.

• The normal entry qualification is a good undergraduate degree or its recognised equivalent in appropriate fields of study (such as design, business, media, ceramics, textiles) and by interview. Candidates with a good honours degree in an unrelated discipline and/or with relevant background experience will also be considered.
• The University offers a Pre-Master's programme for international students who are non-native English speakers. This is intended to raise your level of English and to prepare you for postgraduate study in an English university.

The course combines theory and practice through assignments, case studies, research, analysis, planning, reporting and the production of creative solutions to given problems. You will explore issues such as corporate and brand history; methods of research, analysis and evaluation; issues related to sustainability, marketing, graphic and packaging design; new product development; and design management. Talks by visiting professionals with roles in design/ brand management in industry or independent consultancies are an important element of the programme.

The first two trimesters will involve a programme of lectures, seminars, group critiques, assignments, research and independent study. You will take four modules, leading to the postgraduate diploma (PG Dip).

The final trimester, leading to the MA, comprises an individually negotiated study, which is research based, resulting in a body of work for assessment and supervised at interim stages by tutorial. A choice of pathways is available at this stage allowing you to focus your study on either creative design or brand management issues.

The modules available are:

• Research Methodologies
• The Development of Brand Identity
• History and Sustainability of Brands
• New Product Development
• Brand Design or Brand Management