BA (Hons) Advertising Design | University of Huddersfield

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Advertising in the 1980s celebrated the extraordinary reach of television. During the 1990s the Pitch was everything. Presently the Noughties are experiencing media savvy consumers generally treating branding with critical contempt and suspicion. Is there a revolution-taking place or is this a natural step in the evolution of advertising? To take part in the future of advertising, you should be in possession of a desire to explore and create intelligent, emotive copy in conjunction with visually stunning and thought provoking images that create momentous communication design responses.

  • Campus: Huddersfield
  • Placements: You can spend a period of time either working in industry or as a part of the study abroad programme where you’ll gain valuable experience to further inform your studies
  • Duration:3 years full-time / 4 years sandwich
  • No of Places: 30
  • Designation:BA(Hons) Advertising Design
  • Start Date: September

An integrated, critical, strategic and trend recognition outlook is essential to respond to the lightening paced developments that are inherent in the culture of advertising that utilises communication strategy. Benefit from the established industry links and UoH's extensive, state-of-the-art digital design facilities. UoH strongly recommend you take the option of a placement year. Yhey also offer you the opportunity to go on an international study trip.

Career Opportunities

The specialist nature of the subject offers you opportunities for finding employment within a wide range of consultancies and advertising agencies, both at home and abroad. Career opportunities are diverse, including studio designer, design manager, art director, creative, and product development co-ordinator.
Admission Requirements & Selection

Specific requirements for this course are one of the following:

  • Successful completion of a foundation course in Art and Design.
  • 280 points gained at GCE awards or Advanced Vocational Certificate of Education (AVCE) A level or equivalent.  
  • An EdExcel/BTEC National Diploma with a distinction and merits in a relevant subject.
  • In addition to the above, strong emphasis will be placed on the quality of your portfolio and a satisfactory interview. 
  • Other suitable experience or qualifications will be considered.
Course Structure

Year 1

  • Conceptual Design
  • Typography and Layout Design
  • Introduction to Digital Technology
  • Creative Thinking
  • Researching the User
  • Business/Marketing Issues
  • Visual Culture

Year 2

  • Creative Advertising Projects
  • Picture Editing and Art Direction
  • Copywriting
  • Promotional Strategies

Year 3 sandwich - Optional 48 week work placement

Year 3 full-time/Year 4 sandwich

  • Major Design Projects
  • Project Management and Communication
  • Advertising Design - Strategy and Tactics

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